We already know the Sierra is the crown jewel of one of the most beautiful states in the country, and new data and research from Visit California, highlighted Tuesday by Governor Newsom confirms it, with statewide tourism reaching a record high or $158.9 billion in 2025, and California again clinching the top-spot as most-visited state in the nation.
Highlights from the data include:
And, tourism continues to be a top driver for job creation, with California adding 4,350 travel-related jobs in 2025, bringing total tourism employment to approximately 1.2 million jobs statewide.
For a deeper look at the data released, visit: